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Building for Shopify
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Building for Shopify

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@stylehatch @kosas-com

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jonathanmoore/README.md

Jonathan Moore

Entrepreneur, designer, and engineer. Building things on the web since 1999. I shape ideas into reality: code, design, systems that last.

Build what endures. Invest in what outlasts me: relationships, trust, and systems that stand the test of time.

What I Do

I design and build e-commerce experiences. I write code. I think about systems. I notice potential in people and ideas before it's obvious, and I like helping things grow.

I'm fueled by curiosity and drawn to difficult problems. I see possibilities others might miss and shape them into reality.

Now

Head of Technology at Kosas (2019–present)
Shopify engineering for a clean beauty brand. Theme development, custom apps, fraud detection, and technical decisions across CX, marketing, and operations.

Style Hatch (2012–present)
Premium themes for Shopify and Tumblr. District powers 30,000+ stores. $6M+ in theme sales. Custom apps that have added millions in revenue for merchants.

Before that: Digital agency owner (1999–2012). Interactive work at BLITZ Agency and 2Advanced Studios for Nike, Microsoft, Disney, ESPN, Lucas Arts, and others.

Current Focus

Shopify themes and custom apps Ecommerce marketing, conversion rate optimization and strategy Design, branding, and UI/UX
AI/ML and computer vision (Python)
Creative coding

Tools

JavaScript, TypeScript, React, Node.js, Liquid, Shopify, GraphQL
Python for AI/ML experiments
Figma, Claude Code

How I Work

I like clarity and momentum. Define the outcome, ship early, learn, refine. I care about craft, but I also care that what we make has integrity. I'd rather build something that lasts than chase quick wins.

Say Hello

If you're working on something challenging or imaginative, reach out.

@moore
jonathanmoore.com
hey@jonathanmoore.com

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  1. kona-theme kona-theme Public

    A Vite-powered Shopify theme system with islands hydration architecture

    Liquid 1

  2. tldl tldl Public

    TLDR for podcasts. MCP server that returns YouTube and Spotify podcast transcripts as markdown — using platform auto-captions, no LLM transcription.

    Python