Video Guidelines

Format

• HD (1900x1200)
• Scripted
• Polished
• Edited - fade in, fade out
• Intro (Rock) and exit (Rock logo w/SDN)
• Show real things -- NOT useless marketing speak

Plans

Primary Target - Ted

• Pencil cartoon sketch video - product vision
• Simple installer
• Easy to use and cheap
• Changeable - take your desires and make them real in Rock (workflows, etc.)
• Extensible - want to do things differently? Sam has everything he needs to do it.
• App store

Designer Daniel

• Showing the external facing website
• Customizable
• Templatable

Sam

• Extensible, easy
• Workflow triggers