diff --git a/app/(marketing)/sponsors/page.tsx b/app/(marketing)/sponsors/page.tsx
index 2390070..a593290 100644
--- a/app/(marketing)/sponsors/page.tsx
+++ b/app/(marketing)/sponsors/page.tsx
@@ -47,13 +47,12 @@ function SponsorSection({ tier }: { tier: SponsorTier }) {
             <li className="flex" key={slotId}>
               {checkoutBlocked ? (
                 <span
-                  aria-disabled="true"
                   className={cn(
                     slotClassName,
-                    "cursor-default text-xs leading-snug text-balance whitespace-normal hover:border-border hover:bg-transparent hover:text-muted-foreground dark:hover:bg-transparent"
+                    "cursor-default text-xs leading-snug text-balance whitespace-normal"
                   )}
                 >
-                  Coming soon
+                  On the way to approval
                 </span>
               ) : (
                 <a
@@ -75,20 +74,12 @@ function SponsorSection({ tier }: { tier: SponsorTier }) {
 export default async function SponsorsPage() {
   await connection()
   const tiers = getSponsorTiers()
-  const checkoutComingSoon = tiers.every((tier) =>
-    isSponsorCheckoutBlocked(tier.checkoutHref)
-  )
 
   return (
     <main className="flex-1 overflow-x-clip">
       <div className="mx-auto w-full max-w-4xl px-4 pt-12 pb-24 sm:px-6 sm:pt-16">
         <header className="flex flex-col items-center gap-4 pb-12 text-center">
           <Logo className="size-16" cornerRadius={8} />
-          {checkoutComingSoon ? (
-            <p className="font-mono text-xs font-semibold tracking-wide text-muted-foreground uppercase">
-              Coming soon
-            </p>
-          ) : null}
           <h1 className="text-4xl font-semibold tracking-tight">
             Sponsor 23rd
           </h1>
@@ -98,12 +89,6 @@ export default async function SponsorsPage() {
             logo and name on this page, links to your site, and includes you in
             major release notes. The component registry stays free.
           </p>
-          {checkoutComingSoon ? (
-            <p className="max-w-xl text-sm text-balance text-muted-foreground">
-              Checkout opens after Creem approves the store. Slots stay reserved
-              until then.
-            </p>
-          ) : null}
         </header>
 
         <div className="flex flex-col gap-12">
diff --git a/components/github-sponsor.tsx b/components/github-sponsor.tsx
index 2b47db6..050af8c 100644
--- a/components/github-sponsor.tsx
+++ b/components/github-sponsor.tsx
@@ -1,6 +1,5 @@
 import Link from "next/link"
 
-import { SPONSOR_CHECKOUT_COMING_SOON } from "@/lib/sponsors"
 import { cn } from "@/lib/utils"
 
 export function GithubSponsor({ className }: { className?: string }) {
@@ -13,11 +12,6 @@ export function GithubSponsor({ className }: { className?: string }) {
       )}
     >
       <span>Sponsor</span>
-      {SPONSOR_CHECKOUT_COMING_SOON ? (
-        <span className="font-mono text-[10px] font-medium tracking-wide uppercase">
-          Soon
-        </span>
-      ) : null}
     </Link>
   )
 }
diff --git a/lib/sponsors.ts b/lib/sponsors.ts
index c143db0..63aaad3 100644
--- a/lib/sponsors.ts
+++ b/lib/sponsors.ts
@@ -101,16 +101,8 @@ export function buildSponsorContactHref(tierName: string): string {
   return `mailto:${SPONSOR_CONTACT_EMAIL}?subject=${subject}`
 }
 
-/**
- * Live payment links are wired, but public checkout stays closed until Creem
- * approves the store. Flip this off to open the slots.
- */
-export const SPONSOR_CHECKOUT_COMING_SOON = true
-
-/** Test checkout, and any checkout while the store is still awaiting approval. */
+/** Creem test checkout stays off the page until the account is approved. */
 export function isSponsorCheckoutBlocked(href: string): boolean {
-  if (SPONSOR_CHECKOUT_COMING_SOON) return true
-
   try {
     const url = new URL(href)
     if (url.protocol !== "https:") return true
diff --git a/tests/sponsors.test.mjs b/tests/sponsors.test.mjs
index 9232968..98a4d34 100644
--- a/tests/sponsors.test.mjs
+++ b/tests/sponsors.test.mjs
@@ -93,15 +93,7 @@ test("checkout URLs must be https, otherwise mailto fallback is used", () => {
   )
 })
 
-const sponsorCheckoutComingSoon =
-  /export const SPONSOR_CHECKOUT_COMING_SOON = true/.test(sponsorsLib)
-
-function isSponsorCheckoutBlocked(
-  href,
-  comingSoon = sponsorCheckoutComingSoon
-) {
-  if (comingSoon) return true
-
+function isSponsorCheckoutBlocked(href) {
   try {
     const url = new URL(href)
     if (url.protocol !== "https:") return true
@@ -116,27 +108,18 @@ test("sponsors page lists empty slots as Be here", () => {
   assert.match(sponsorsPage, /Be here/)
 })
 
-test("sponsor checkout stays coming soon until Creem approves", () => {
-  assert.equal(sponsorCheckoutComingSoon, true)
-  assert.match(sponsorsLib, /SPONSOR_CHECKOUT_COMING_SOON/)
-  assert.match(sponsorsLib, /if \(SPONSOR_CHECKOUT_COMING_SOON\) return true/)
+test("Creem test checkout stays blocked until approval", () => {
   assert.match(sponsorsLib, /function isSponsorCheckoutBlocked/)
   assert.match(sponsorsLib, /pathname.startsWith\("\/test\/"\)/)
   assert.match(sponsorsPage, /isSponsorCheckoutBlocked\(tier\.checkoutHref\)/)
-  assert.match(sponsorsPage, /Coming soon/)
-  assert.doesNotMatch(sponsorsPage, /On the way to approval/)
+  assert.match(sponsorsPage, /On the way to approval/)
 
   for (const productId of [
     "prod_4ZM6WkQrmCSBtFGCdYp7rZ",
     "prod_7jEvtpKnPoVXOAZLBnoWfA",
     "prod_MqDtYvXUGlGqgEz898MCA",
     "prod_3aZ8AxbA2h43IRUMxigep0",
-    "prod_1lz1o8e7HtglOuXbMRnSmc",
   ]) {
-    assert.equal(
-      isSponsorCheckoutBlocked(`https://www.creem.io/payment/${productId}`),
-      true
-    )
     assert.equal(
       isSponsorCheckoutBlocked(`https://creem.io/test/product/${productId}`),
       true
@@ -144,13 +127,9 @@ test("sponsor checkout stays coming soon until Creem approves", () => {
   }
 
   assert.equal(
-    isSponsorCheckoutBlocked("https://www.creem.io/payment/prod_gold", false),
+    isSponsorCheckoutBlocked("https://www.creem.io/payment/prod_gold"),
     false
   )
-  assert.equal(
-    isSponsorCheckoutBlocked("https://creem.io/test/product/prod_gold", false),
-    true
-  )
   assert.equal(isSponsorCheckoutBlocked("mailto:radiumcoders@gmail.com"), true)
 })
 
@@ -213,8 +192,6 @@ test("sponsors prices, terms, privacy, and support email match the shadscan layo
   assert.match(docsShell, /SUPPORT_EMAIL/)
   assert.match(sponsorLink, /href="\/sponsors"/)
   assert.match(sponsorLink, />Sponsor</)
-  assert.match(sponsorLink, /SPONSOR_CHECKOUT_COMING_SOON/)
-  assert.match(sponsorLink, /Soon/)
   assert.doesNotMatch(sponsorLink, /github\.com\/sponsors/)
   assert.match(nextConfig, /source: "\/pricing"/)
   assert.match(nextConfig, /destination: "\/sponsors"/)