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mcpgawk — brand spec (Nativerse / gawk.dev family)

mcpgawk is a gawk.dev-family open tool under Nativerse Ventures. Its identity inherits the Nativerse system — it does not invent its own. (The legacy "gawk black/teal" is superseded by the royal-blue convergence.)

Palette (locked to Nativerse tokens — nativerse-site/styles.css)

Token Hex Use
Surface (dark) #16160F product / social / OG background — the family is dark on these surfaces
Accent — royal blue #2A33C2 the only brand accent (--blue)
Blue strong #1F2799 pressed / deeper accent (--blue-strong)
Accent on dark #7B83F0 same hue lightened for legibility on #16160F
Status — live/open #36C28B semantic green only (the ● status dot; "clean / scanned / open")
Ink #16160F on light; near-white #ECEBE3 on dark text
Rules hairline grey dividers only

One accent. Semantic green for status only. Hairline rules. Generous whitespace. Editorial restraint.

Type (the family stack — Fontshare)

  • Wordmark & display: Sentient (--font-display, serif) — the lowercase mcpgawk wordmark is set in Sentient, exactly like the parent nativerse wordmark, so it sits flush in the family. Not monospace. (Raw mono for the name read out of place next to the Sentient-led family — corrected.)
  • Text/UI: Supreme (--font-text, geometric sans).
  • Data/proof/kickers: Tabular (--font-mono) — this is where mono lives: the scan output, numbers, labels. Reserved for data, never the name.

Mark

  • Primary mark = the real Nativerse interlocking-N hex-shield (assets/brand/nativerse-mark.svg, single fill #2A33C2). Per family rule: recoloured white on dark surfaces, #2A33C2 on light.
  • Lockup = mark + mcpgawk Sentient wordmark (horizontal). Wordmark-led (Linear/Stripe/Vercel discipline).
  • Favicon / avatar = the white mark on a #2A33C2 tile (the documented family avatar).
  • The CLI's ● status dot (green #36C28B) stays as an in-product motif in data contexts — not the logo.

Lockups needed

  1. Wordmark ● mcpgawk — light-on-dark (primary, product surfaces) + dark-on-white (docs).
  2. Favicon — the ● dot.
  3. GitHub social preview (1280×640) — dark surface, ● mcpgawk, one-line promise, hairline rule.

Production note (before push)

The wordmark-*.svg and social-preview.svg reference Sentient, which loads on the site but not in GitHub's README <img> sandbox or on PyPI (they'll show the serif fallback). For pixel-true assets, render them through the family pipeline — ~/nativerse-site/brand/logo/render-lockups.sh bakes Sentient in — and commit the resulting PNGs (plus a .png social preview, which GitHub's social-preview upload requires). Until then the SVGs are correct in direction (real mark + serif wordmark), just not the exact face on GitHub.

Voice

Precise, honest, terminal-native, no hype. "gawk at it before you trust it." Trust through reproducibility, never adjectives.