diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json
index 7518a83..55caa14 100644
--- a/.claude-plugin/marketplace.json
+++ b/.claude-plugin/marketplace.json
@@ -23,7 +23,7 @@
         "url": "https://tester.army"
       },
       "homepage": "https://docs.tester.army/cli/mcp",
-      "repository": "https://github.com/tester-army/cli",
+      "repository": "https://github.com/e2e-inc/cli",
       "license": "MIT",
       "keywords": [
         "testing",
diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
index e07ce1a..86e3a43 100644
--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
@@ -9,7 +9,7 @@
     "url": "https://tester.army"
   },
   "homepage": "https://docs.tester.army/cli/mcp",
-  "repository": "https://github.com/tester-army/cli",
+  "repository": "https://github.com/e2e-inc/cli",
   "license": "MIT",
   "keywords": [
     "testing",
diff --git a/.codex-plugin/plugin.json b/.codex-plugin/plugin.json
index e559d48..e48e3ab 100644
--- a/.codex-plugin/plugin.json
+++ b/.codex-plugin/plugin.json
@@ -8,7 +8,7 @@
     "url": "https://tester.army"
   },
   "homepage": "https://docs.tester.army/cli/mcp",
-  "repository": "https://github.com/tester-army/cli",
+  "repository": "https://github.com/e2e-inc/cli",
   "license": "MIT",
   "keywords": [
     "testing",
diff --git a/.cursor-plugin/plugin.json b/.cursor-plugin/plugin.json
index 7bc41ae..3eb4963 100644
--- a/.cursor-plugin/plugin.json
+++ b/.cursor-plugin/plugin.json
@@ -9,7 +9,7 @@
     "url": "https://tester.army"
   },
   "homepage": "https://docs.tester.army/cli/mcp",
-  "repository": "https://github.com/tester-army/cli",
+  "repository": "https://github.com/e2e-inc/cli",
   "license": "MIT",
   "keywords": [
     "testing",
diff --git a/.github/workflows/publish-mcp-registry.yml b/.github/workflows/publish-mcp-registry.yml
index df588df..6478099 100644
--- a/.github/workflows/publish-mcp-registry.yml
+++ b/.github/workflows/publish-mcp-registry.yml
@@ -1,7 +1,7 @@
 name: Publish to MCP Registry
 
 # Publishes server.json to the Official MCP Registry (registry.modelcontextprotocol.io) as
-# io.github.tester-army/testerarmy, which feeds Glama, PulseMCP and the other aggregators.
+# io.github.e2e-inc/testerarmy, which feeds Glama, PulseMCP and the other aggregators.
 #
 # Authentication is GitHub Actions OIDC: the registry grants the io.github.<repository owner>/*
 # namespace to workflows running in this organisation's repositories. A personal
diff --git a/README.md b/README.md
index 166ded1..b8af159 100644
--- a/README.md
+++ b/README.md
@@ -82,7 +82,7 @@ with `--env <nameOrSlug>`.
 Use skills CLI install:
 
 ```bash
-npx skills add tester-army/cli
+npx skills add e2e-inc/cli
 ```
 
 ## MCP server and plugins
@@ -122,12 +122,12 @@ Cursor: open Customize and search for `testerarmy`, or click Add to Cursor on th
 
 This repo is also a plugin that installs the MCP server and the `testerarmy-cli` skill together.
 
-Claude Code: run `/plugin marketplace add tester-army/cli`, then `/plugin install testerarmy@testerarmy-agent-skills`.
+Claude Code: run `/plugin marketplace add e2e-inc/cli`, then `/plugin install testerarmy@testerarmy-agent-skills`.
 
 Codex: the repo is a plugin marketplace too, so until TesterArmy appears in the Plugins Directory you can add it from here:
 
 ```bash
-codex plugin marketplace add tester-army/cli
+codex plugin marketplace add e2e-inc/cli
 codex plugin add testerarmy@testerarmy-agent-skills
 ```
 
diff --git a/plugin.json b/plugin.json
index 5b940b8..0a2bee0 100644
--- a/plugin.json
+++ b/plugin.json
@@ -9,7 +9,7 @@
     "url": "https://tester.army"
   },
   "homepage": "https://docs.tester.army/cli/mcp",
-  "repository": "https://github.com/tester-army/cli",
+  "repository": "https://github.com/e2e-inc/cli",
   "license": "MIT",
   "keywords": [
     "testing",
diff --git a/scripts/check-plugin-manifests.sh b/scripts/check-plugin-manifests.sh
index 841ccda..3c93b56 100755
--- a/scripts/check-plugin-manifests.sh
+++ b/scripts/check-plugin-manifests.sh
@@ -33,7 +33,7 @@ u2=$(jq -r '.mcpServers.testerarmy.url' mcp.json)
 [ "$(jq -r .version server.json)" = "$(jq -r .version plugin.json)" ] || { echo "version differs in server.json (bump it with the plugin manifests)"; exit 1; }
 [ "$(jq -r '.remotes[0].url' server.json)" = "$u1" ] || { echo "server.json remotes[0].url differs from the MCP files"; exit 1; }
 
-# the Codex repo marketplace (.agents/plugins/marketplace.json, read by `codex plugin marketplace add tester-army/cli`
+# the Codex repo marketplace (.agents/plugins/marketplace.json, read by `codex plugin marketplace add e2e-inc/cli`
 # and by the ChatGPT app) must point at this plugin under the same name as the Claude marketplace
 [ "$(jq -r '.plugins[0].name' .agents/plugins/marketplace.json)" = "$ref_name" ] || { echo "Codex marketplace plugin name differs from plugin.json"; exit 1; }
 [ "$(jq -r '.plugins[0].source.path' .agents/plugins/marketplace.json)" = "./" ] || { echo "Codex marketplace must reference the repo root (./)"; exit 1; }
diff --git a/server.json b/server.json
index bba7c0c..3f730ca 100644
--- a/server.json
+++ b/server.json
@@ -1,12 +1,12 @@
 {
   "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
-  "name": "io.github.tester-army/testerarmy",
+  "name": "io.github.e2e-inc/testerarmy",
   "title": "TesterArmy",
   "description": "Agents that test your web and mobile app like real users, on every pull request.",
   "version": "1.0.0",
   "websiteUrl": "https://docs.tester.army/cli/mcp",
   "repository": {
-    "url": "https://github.com/tester-army/cli",
+    "url": "https://github.com/e2e-inc/cli",
     "source": "github"
   },
   "remotes": [