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#!/usr/bin/env node
"use strict";
// .env.production from the current directory, else the repo root, so the tool also
// works when run by absolute path from elsewhere (e.g. a Gene program's scratch dir).
const envFile = [
".env.production",
require("node:path").join(__dirname, "../..", ".env.production")
].find(file => require("node:fs").existsSync(file));
if (envFile) {
process.loadEnvFile(envFile);
}
const auth = require("./auth.js");
const parseArgs = argv => {
const positionals = [];
const flags = {};
const sets = [];
for (let i = 0; i < argv.length; i++) {
const token = argv[i];
if (!token.startsWith("--")) {
positionals.push(token);
continue;
}
const name = token.slice(2);
const next = argv[i + 1];
const hasValue = next !== undefined && !next.startsWith("--");
if (name === "set" && hasValue) {
sets.push(next);
i++;
continue;
}
if (hasValue) {
flags[name] = next;
i++;
} else {
flags[name] = true;
}
}
return { _: positionals, flags, sets };
};
const setDotPath = (obj, path, value) => {
const parts = path.split(".");
let cursor = obj;
for (let i = 0; i < parts.length - 1; i++) {
if (typeof cursor[parts[i]] !== "object" || cursor[parts[i]] === null) {
cursor[parts[i]] = {};
}
cursor = cursor[parts[i]];
}
cursor[parts[parts.length - 1]] = value;
return obj;
};
const buildBodyFromSets = sets => {
const body = {};
for (const entry of sets) {
const eq = entry.indexOf("=");
if (eq === -1) {
continue;
}
setDotPath(body, entry.slice(0, eq), entry.slice(eq + 1));
}
return body;
};
const buildConversionEvent = ({
type,
customName,
actionSource,
value,
currency,
conversionId,
email,
externalId,
clickId,
ip,
userAgent
}) => {
const hasSignal = email || externalId || clickId || (ip && userAgent);
if (!hasSignal) {
throw new Error(
"Conversion event needs at least one attribution signal (email, external-id, click-id, or ip+user-agent)"
);
}
const user = {};
if (email) {
user.email = auth.hashPII(email);
}
if (externalId) {
user.external_id = auth.hashPII(externalId);
}
if (ip) {
user.ip_address = auth.hashPII(ip);
}
if (userAgent) {
user.user_agent = userAgent;
}
const trackingType = String(type || "").toUpperCase();
const eventType = { tracking_type: trackingType };
if (trackingType === "CUSTOM" && customName) {
eventType.custom_event_name = customName;
}
const event = {
event_at: new Date().toISOString(),
action_source: (actionSource || "WEBSITE").toUpperCase(),
type: eventType,
user
};
if (clickId) {
event.click_id = clickId;
}
const metadata = {};
if (value !== undefined) {
metadata.value = value;
}
if (currency) {
metadata.currency = currency;
}
if (conversionId) {
metadata.conversion_id = conversionId;
}
if (Object.keys(metadata).length) {
event.metadata = metadata;
}
return event;
};
const RedditAdsAPI = require("./api.js");
const crypto = require("node:crypto");
const fs = require("node:fs");
const readline = require("node:readline");
const { spawn } = require("node:child_process");
// Credentials come from flags, then env, then the saved session (persisted at
// login so the stored refresh token can be exchanged without re-passing creds).
const resolveCredentials = (flags, session) => {
const clientId =
flags["client-id"] || process.env.REDDIT_CLIENT_ID || (session && session.client_id);
const clientSecret =
flags.secret || process.env.REDDIT_CLIENT_SECRET || (session && session.client_secret);
if (!clientId || !clientSecret) {
throw new Error(
"Missing credentials: set REDDIT_CLIENT_ID and REDDIT_CLIENT_SECRET (or pass --client-id/--secret)"
);
}
return { clientId, clientSecret };
};
const resolveAccount = (flags, session) => {
const accountId = flags.account || (session && session.default_account_id);
if (!accountId) {
throw new Error(
"No ad account: pass --account <id> or run `reddit-ads-cli accounts use <id>`"
);
}
return accountId;
};
const print = (data, flags) => {
if (flags.json) {
process.stdout.write(`${JSON.stringify(data, null, 2)}\n`);
return;
}
const payload = data && typeof data === "object" && "data" in data ? data.data : data;
if (Array.isArray(payload)) {
if (payload.length === 0) {
process.stdout.write("(no results)\n");
return;
}
payload.forEach(row => {
if (!row || typeof row !== "object") {
process.stdout.write(`${row}\n`);
return;
}
const id = row.id || row.asset_id || "";
const label = row.name || row.title || row.username || row.headline || row.type || "";
const status = row.configured_status || row.effective_status || row.status || "";
const line = [id, label, status].filter(Boolean).join("\t");
process.stdout.write(`${line || JSON.stringify(row)}\n`);
});
return;
}
process.stdout.write(`${JSON.stringify(payload, null, 2)}\n`);
};
// Creative assets are wrapped as { result: { id, type, status, media: { permanent_url } } }.
const formatCreatives = data => {
const raw = data && data.data !== undefined ? data.data : data;
const items = (Array.isArray(raw) ? raw : [raw]).filter(Boolean);
if (items.length === 0) {
process.stdout.write("(no results)\n");
return;
}
process.stdout.write(["ID", "TYPE", "STATUS", "MEDIA_URL", "COVER_URL"].join("\t") + "\n");
for (const item of items) {
const asset = item.result || item;
const media = asset.media || {};
const mediaUrl = media.permanent_url || asset.media_url || "";
const coverUrl =
media.cover_url || asset.cover_url || asset.preview_url || asset.thumbnail_url || "";
process.stdout.write(
[asset.id || "", asset.type || "", asset.status || "", mediaUrl, coverUrl].join("\t") +
"\n"
);
}
};
// Monetary/bid fields are integers in microcurrency (1 USD = 1,000,000).
const MICROS_PER_USD = 1_000_000;
const NUMERIC_FIELDS = new Set(["bid_value", "goal_value", "spend_cap"]);
const REQUIRED_UTM_PARAMS = ["utm_source", "utm_medium", "utm_campaign"];
const splitCsv = value =>
String(value)
.split(",")
.map(item => item.trim())
.filter(Boolean);
const typedBody = flags => {
const body = {};
const map = {
name: "name",
status: "configured_status",
objective: "objective",
bid: "bid_value",
goal: "goal_value",
pixel: "conversion_pixel_id",
campaign: "campaign_id",
adgroup: "ad_group_id",
start: "start_time",
end: "end_time",
"spend-cap": "spend_cap",
post: "post_id",
"click-url": "click_url"
};
for (const [flag, field] of Object.entries(map)) {
if (flags[flag] !== undefined) {
body[field] = NUMERIC_FIELDS.has(field) ? Number(flags[flag]) : flags[flag];
}
}
if (flags["daily-usd"] !== undefined) {
body.goal_type = "DAILY_SPEND";
body.goal_value = Math.round(Number(flags["daily-usd"]) * MICROS_PER_USD);
}
if (flags.geo !== undefined) {
body.targeting = { ...body.targeting, geolocations: splitCsv(flags.geo) };
}
return body;
};
// Guards every create/edit: ad URLs must be attributable, daily budgets must stay under
// REDDIT_ADS_MAX_DAILY_USD when it is set (the per-entity hard cap for automated runs).
const assertSafeBody = (body, env = process.env) => {
if (body.click_url) {
const params = new URL(body.click_url).searchParams;
const missing = REQUIRED_UTM_PARAMS.filter(param => !params.get(param));
if (missing.length) {
throw new Error(
`click_url is missing ${missing.join(", ")}: tag every ad URL, e.g. ?utm_source=reddit&utm_medium=paid&utm_campaign=<name>`
);
}
}
const maxDailyUsd = Number(env.REDDIT_ADS_MAX_DAILY_USD);
if (maxDailyUsd > 0 && body.goal_type === "DAILY_SPEND" && body.goal_value !== undefined) {
if (body.goal_value > maxDailyUsd * MICROS_PER_USD) {
throw new Error(
`Daily budget $${body.goal_value / MICROS_PER_USD} exceeds REDDIT_ADS_MAX_DAILY_USD=$${maxDailyUsd}`
);
}
}
return body;
};
const buildEntityBody = (flags, sets) => {
const typed = typedBody(flags);
const fromSets = buildBodyFromSets(sets);
const targeting =
typed.targeting || fromSets.targeting
? { targeting: { ...fromSets.targeting, ...typed.targeting } }
: {};
return assertSafeBody({ ...typed, ...fromSets, ...targeting });
};
const buildPostBody = flags => {
if (!flags.headline || !flags.image || !flags.url) {
throw new Error("posts create requires --headline, --image <public media_url> and --url");
}
assertSafeBody({ click_url: flags.url });
return {
type: "IMAGE",
headline: flags.headline,
allow_comments: !flags["no-comments"],
content: [
{
media_url: flags.image,
destination_url: flags.url,
call_to_action: flags.cta || "Learn More",
...(flags["display-url"] ? { display_url: flags["display-url"] } : {})
}
]
};
};
const requireProfile = flags => {
if (!flags.profile) {
throw new Error("this command requires --profile <profile_id> (see `profiles list`)");
}
return flags.profile;
};
// list/create are account-scoped; show/edit/pause/resume address the entity by its own id.
const resourceCommands = (resource, getAccount, flags, sets, id) => ({
list: () =>
resource.list(getAccount(), { campaign_id: flags.campaign, ad_group_id: flags.adgroup }),
show: () => resource.get(id()),
create: () => resource.create(getAccount(), buildEntityBody(flags, sets)),
// goal_type is fixed at creation and PATCH rejects it; it is only needed for the cap check above
edit: () => {
const { goal_type: _goalType, ...body } = buildEntityBody(flags, sets);
return resource.update(id(), body);
},
pause: () => resource.update(id(), { configured_status: "PAUSED" }),
resume: () => resource.update(id(), { configured_status: "ACTIVE" })
});
// Reddit has no "list ad accounts" / "list profiles" endpoint; enumerate via businesses.
const listUnderBusinesses = async (api, fetchChildren) => {
const businesses = (await api.businesses()).data || [];
const out = [];
for (const business of businesses) {
const children = (await fetchChildren(business.id)).data || [];
for (const child of children) {
out.push({ ...child, business_id: business.id });
}
}
return { data: out };
};
const dispatch = async ({ group, command, positionals, flags, sets, api, getAccount }) => {
const id = () => positionals[0];
const groups = {
businesses: {
list: () => api.businesses()
},
profiles: {
list: () => listUnderBusinesses(api, businessId => api.businessProfiles(businessId))
},
accounts: {
list: () => listUnderBusinesses(api, businessId => api.businessAdAccounts(businessId)),
show: () => api.accounts.get(id() || getAccount())
},
campaigns: resourceCommands(api.campaigns, getAccount, flags, sets, id),
adgroups: resourceCommands(api.adGroups, getAccount, flags, sets, id),
ads: resourceCommands(api.ads, getAccount, flags, sets, id),
creatives: {
list: () => api.creativeAssets.list(requireProfile(flags)),
show: () => api.creativeAssets.get(id())
},
posts: {
list: () => api.posts.list(requireProfile(flags)),
show: () => api.posts.get(id()),
create: () => api.posts.create(requireProfile(flags), buildPostBody(flags))
},
pixels: {
list: () => api.pixels.list(getAccount())
}
};
const handler = groups[group] && groups[group][command];
if (!handler) {
throw new Error(`Unknown command: ${group} ${command || ""}`.trim());
}
return handler();
};
// Resolve a date input to an ISO 8601 string. Accepts "now", an ISO/parseable
// date, or a relative offset like "-7d", "+3h" (units: s, m, h, d, w).
// Reddit wants second-precision ISO (YYYY-MM-DDTHH:MM:SSZ), without milliseconds.
const toRedditIso = date => date.toISOString().replace(/\.\d{3}Z$/, "Z");
const resolveDate = (input, now = new Date()) => {
if (input === undefined || input === null || input === "" || input === "now") {
return toRedditIso(now);
}
const relative = String(input).match(/^([+-])(\d+)([smhdw])$/i);
if (relative) {
const sign = relative[1] === "-" ? -1 : 1;
const unitMs = { s: 1e3, m: 60e3, h: 3600e3, d: 86400e3, w: 7 * 86400e3 };
const offset = sign * Number(relative[2]) * unitMs[relative[3].toLowerCase()];
return toRedditIso(new Date(now.getTime() + offset));
}
const date = new Date(input);
if (Number.isNaN(date.getTime())) {
throw new Error(`Invalid date: ${input} (use ISO, "now", or a relative offset like -7d)`);
}
return toRedditIso(date);
};
const LEVEL_FIELD = { campaign: "CAMPAIGN_ID", ad_group: "AD_GROUP_ID", ad: "AD_ID" };
const buildReportBody = (flags, sets) => {
const level = flags.level || "campaign";
const levelField = LEVEL_FIELD[level] || LEVEL_FIELD.campaign;
const fieldsFlag = flags.fields || flags.metrics;
const fields = fieldsFlag
? fieldsFlag.split(",").map(field => field.trim().toUpperCase())
: [
levelField,
"SPEND",
"IMPRESSIONS",
"CLICKS",
"CTR",
"CPC",
"KEY_CONVERSION_TOTAL_COUNT"
];
const breakdowns = flags.breakdowns
? flags.breakdowns.split(",").map(breakdown => breakdown.trim().toUpperCase())
: [levelField];
// Reddit reports require hourly granularity (YYYY-MM-DDTHH:00:00Z).
const floorHour = iso => iso.replace(/T(\d{2}):\d{2}:\d{2}Z$/, "T$1:00:00Z");
return {
starts_at: floorHour(resolveDate(flags.from === undefined ? "-7d" : flags.from)),
ends_at: floorHour(resolveDate(flags.to === undefined ? "now" : flags.to)),
fields,
breakdowns,
...(flags["time-zone"] ? { time_zone_id: flags["time-zone"] } : {}),
...buildBodyFromSets(sets)
};
};
const openBrowser = url => {
const cmd =
process.platform === "darwin"
? "open"
: process.platform === "win32"
? "start"
: "xdg-open";
try {
spawn(cmd, [url], { stdio: "ignore", detached: true }).unref();
} catch {
/* user can copy the URL manually */
}
};
const runAuth = async (command, flags) => {
if (command === "logout") {
fs.rmSync(auth.sessionPath(), { force: true });
process.stdout.write("Logged out\n");
return;
}
if (command === "status") {
const s = auth.readSession();
if (!s) {
process.stdout.write("Not logged in\n");
return;
}
process.stdout.write(
`Logged in. Scope: ${s.scope}. Account: ${s.default_account_id || "(none)"}. Expires: ${new Date(s.expires_at).toISOString()}\n`
);
return;
}
const { clientId, clientSecret } = resolveCredentials(flags);
const redirectUri = flags["redirect-uri"] || auth.DEFAULT_REDIRECT_URI;
const scope = flags.scope || auth.DEFAULT_SCOPE;
const state = crypto.randomBytes(8).toString("hex");
const authorizeUrl = auth.buildAuthorizeUrl({ clientId, redirectUri, scope, state });
let code;
if (flags.manual) {
process.stdout.write(
`Open this URL, authorize, then paste the redirect URL here:\n${authorizeUrl}\n`
);
const rl = readline.createInterface({ input: process.stdin, output: process.stdout });
const answer = await new Promise(resolve =>
rl.question("Paste redirect URL or code: ", resolve)
);
rl.close();
code = auth.parseCodeFromInput(answer, state);
} else {
const port = Number(flags.port) || Number(new URL(redirectUri).port) || 8080;
process.stdout.write(`Opening browser for authorization...\n${authorizeUrl}\n`);
code = await auth.captureCodeViaLoopback({
port,
redirectUri,
state,
onUrl: () => openBrowser(authorizeUrl)
});
}
const token = await auth.exchangeCode({ clientId, clientSecret, code, redirectUri });
auth.writeSession({
access_token: token.access_token,
refresh_token: token.refresh_token,
expires_at: Date.now() + token.expires_in * 1000,
scope: token.scope,
redirect_uri: redirectUri,
// Persisted so later commands can refresh the saved token without re-supplying creds.
client_id: clientId,
client_secret: clientSecret
});
process.stdout.write(
"Login successful. Run `reddit-ads-cli accounts list` to find your account id.\n"
);
};
const runRaw = async (method, rest, flags) => {
const session = auth.readSession();
if (!session) {
throw new Error("Not logged in — run `reddit-ads-cli auth login` first");
}
const { clientId, clientSecret } = resolveCredentials(flags, session);
const { accessToken } = await auth.getValidAccessToken({ session, clientId, clientSecret });
const api = RedditAdsAPI({ accessToken, baseUrl: flags["base-url"] });
const body = flags.body ? JSON.parse(flags.body) : undefined;
const data = await api.request((method || "GET").toUpperCase(), rest[0], { body });
print(data, flags);
};
const USAGE = {
auth: {
desc: "Authenticate and manage the local session",
cmds: {
login: "auth login [--manual] [--redirect-uri URL] [--port N] [--scope CSV]",
status: "auth status",
logout: "auth logout"
}
},
businesses: {
desc: "Businesses you can access",
cmds: { list: "businesses list" }
},
accounts: {
desc: "Ad accounts (use sets the default account)",
cmds: {
list: "accounts list",
show: "accounts show [<ad_account_id>]",
use: "accounts use <ad_account_id>"
}
},
profiles: {
desc: "Reddit ad profiles (publishers of creative assets)",
cmds: { list: "profiles list" }
},
campaigns: {
desc: "Campaigns",
cmds: {
list: "campaigns list",
show: "campaigns show <campaign_id>",
create: "campaigns create --name N --objective O [--goal N --pixel ID ...]",
edit: "campaigns edit <campaign_id> [--name N --status S ...]",
pause: "campaigns pause <campaign_id>",
resume: "campaigns resume <campaign_id>"
}
},
adgroups: {
desc: "Ad groups",
cmds: {
list: "adgroups list [--campaign <campaign_id>]",
show: "adgroups show <ad_group_id>",
create:
"adgroups create --campaign <id> --name N [--daily-usd 10] [--geo US,GB] [--bid MICROS ...]",
edit: "adgroups edit <ad_group_id> [flags]",
pause: "adgroups pause <ad_group_id>",
resume: "adgroups resume <ad_group_id>"
}
},
ads: {
desc: "Ads",
cmds: {
list: "ads list [--adgroup <ad_group_id>]",
show: "ads show <ad_id>",
create:
"ads create --adgroup <id> --name N --post t3_<id> --click-url <url with utm_source/medium/campaign>",
edit: "ads edit <ad_id> [flags]",
pause: "ads pause <ad_id>",
resume: "ads resume <ad_id>"
}
},
creatives: {
desc: "Creative assets (read-only)",
cmds: {
list: "creatives list --profile <profile_id>",
show: "creatives show <creative_asset_id>"
}
},
posts: {
desc: "Ad posts (the creative an ad points to)",
cmds: {
list: "posts list --profile <profile_id>",
show: "posts show <post_id>",
create:
"posts create --profile <id> --headline H --image <public image url> --url <utm-tagged url> [--cta 'Learn More'] [--display-url d] [--no-comments]"
}
},
reports: {
desc: "Performance reports",
cmds: {
report:
"reports report [--level campaign|ad_group|ad] [--from -7d] [--to now] [--fields A,B] [--breakdowns X,Y]"
}
},
pixels: {
desc: "Conversion pixels",
cmds: { list: "pixels list" }
},
events: {
desc: "Conversion (CAPI) events",
cmds: {
send: "events send --pixel <pixel_id> --type PURCHASE [--value N --currency USD --email E]"
}
},
raw: {
desc: "Call any API endpoint directly",
cmds: { "<METHOD> <path>": "raw GET /me/businesses [--body '<json>']" }
}
};
const printGroupHelp = (group, stream = process.stdout) => {
const usage = USAGE[group];
if (!usage) {
return printHelp(stream);
}
stream.write(`${group} — ${usage.desc}\n\nCommands:\n`);
for (const example of Object.values(usage.cmds)) {
stream.write(` reddit-ads-cli ${example}\n`);
}
stream.write("\nGlobal flags: --account <id>, --json, --client-id, --secret, --base-url\n");
};
const printHelp = (stream = process.stdout) => {
stream.write("reddit-ads-cli <group> <command> [options]\n\nGroups:\n");
for (const [group, usage] of Object.entries(USAGE)) {
stream.write(` ${group.padEnd(11)} ${usage.desc}\n`);
}
stream.write(
"\nGlobal flags: --account <id>, --json, --client-id, --secret, --base-url\n" +
"Run `reddit-ads-cli <group>` to see its commands. See README.md for details.\n"
);
};
const main = async () => {
const argv = process.argv.slice(2);
const { _: positionals, flags, sets } = parseArgs(argv);
const [group, command, ...rest] = positionals;
if (!group || group === "help") {
printHelp();
return;
}
if (!USAGE[group]) {
printHelp(process.stderr);
throw new Error(`Unknown group: ${group}`);
}
if (!command || flags.help) {
printGroupHelp(group);
return;
}
if (group !== "raw" && !USAGE[group].cmds[command]) {
printGroupHelp(group, process.stderr);
throw new Error(`Unknown command: ${group} ${command}`);
}
if (group === "auth") {
await runAuth(command, flags);
return;
}
if (group === "raw") {
await runRaw(command, rest, flags);
return;
}
const session = auth.readSession();
if (!session) {
throw new Error("Not logged in — run `reddit-ads-cli auth login` first");
}
const { clientId, clientSecret } = resolveCredentials(flags, session);
const { accessToken } = await auth.getValidAccessToken({ session, clientId, clientSecret });
const api = RedditAdsAPI({ accessToken, baseUrl: flags["base-url"] });
if (group === "accounts" && command === "use") {
auth.writeSession({ ...session, default_account_id: rest[0] });
process.stdout.write(`Default account set to ${rest[0]}\n`);
return;
}
if (group === "reports" && command === "report") {
print(
await api.reports.run(resolveAccount(flags, session), buildReportBody(flags, sets)),
flags
);
return;
}
if (group === "events" && command === "send") {
if (!flags.pixel) {
throw new Error("events send requires --pixel <pixel_id>");
}
const event = buildConversionEvent({
type: flags.type,
customName: flags["custom-name"],
actionSource: flags["action-source"],
value: flags.value !== undefined ? Number(flags.value) : undefined,
currency: flags.currency,
conversionId: flags["conversion-id"],
email: flags.email,
externalId: flags["external-id"],
clickId: flags["click-id"],
ip: flags.ip,
userAgent: flags["user-agent"]
});
const payload = { events: [event] };
if (flags["test-id"]) {
payload.test_id = flags["test-id"];
}
print(await api.events.send(flags.pixel, payload), flags);
return;
}
let cachedAccount;
const getAccount = () => {
if (cachedAccount === undefined) {
cachedAccount = resolveAccount(flags, session);
}
return cachedAccount;
};
const data = await dispatch({
group,
command,
positionals: rest,
flags,
sets,
api,
getAccount
});
if (!flags.json && group === "creatives") {
formatCreatives(data);
return;
}
print(data, flags);
};
module.exports = {
parseArgs,
setDotPath,
buildBodyFromSets,
buildConversionEvent,
resolveDate,
buildReportBody,
formatCreatives,
resolveCredentials,
resolveAccount,
dispatch,
print,
main
};
if (require.main === module) {
main().catch(err => {
process.stderr.write(`${err.message}\n`);
process.exit(1);
});
}