Merge pull request #69 from coreyhaines31/development

Release: v1.1.0 -- agent-agnostic migration, 7 new skills, 51 CLI tools

Author: coreyhaines31

.claude-plugin/marketplace.json

@@ -5,14 +5,14 @@
     "url": "https://corey.co"
   },
   "metadata": {
-    "description": "Marketing skills for Claude Code — conversion optimization, copywriting, SEO, paid ads, and growth",
+    "description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",
     "version": "1.0.0",
     "repository": "https://github.com/coreyhaines31/marketingskills"
   },
   "plugins": [
     {
       "name": "marketing-skills",
-      "description": "29 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, and more",
+      "description": "32 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
       "source": "./",
       "strict": false,
       "skills": [
@@ -41,9 +41,12 @@
         "./skills/product-marketing-context",
         "./skills/programmatic-seo",
         "./skills/referral-program",
+        "./skills/revops",
+        "./skills/sales-enablement",
         "./skills/schema-markup",
         "./skills/seo-audit",
         "./skills/signup-flow-cro",
+        "./skills/site-architecture",
         "./skills/social-content"
       ]
     }

AGENTS.md

@@ -4,7 +4,7 @@ Guidelines for AI agents working in this repository.
 
 ## Repository Overview
 
-This repository contains **Agent Skills** for AI agents following the [Agent Skills specification](https://agentskills.io/specification.md). It also serves as a **Claude Code plugin marketplace** via `.claude-plugin/marketplace.json`.
+This repository contains **Agent Skills** for AI agents following the [Agent Skills specification](https://agentskills.io/specification.md). Skills install to `.agents/skills/` (the cross-agent standard). This repo also serves as a **Claude Code plugin marketplace** via `.claude-plugin/marketplace.json`.
 
 - **Name**: Marketing Skills
 - **GitHub**: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills)

README.md

@@ -1,6 +1,6 @@
-# Marketing Skills for Claude Code
+# Marketing Skills for AI Agents
 
-A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want Claude Code (or similar AI coding assistants) to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.
+A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the [Agent Skills spec](https://agentskills.io).
 
 Built by [Corey Haines](https://corey.co?ref=marketingskills). Need hands-on help? Check out [Conversion Factory](https://conversionfactory.co?ref=marketingskills) — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to [Swipe Files](https://swipefiles.com?ref=marketingskills). Want an autonomous AI agent that uses these skills to be your CMO? Try [Magister](https://magistermarketing.com?ref=marketingskills).
 
@@ -12,7 +12,7 @@ Run into a problem or have a question? [Open an issue](https://github.com/coreyh
 
 ## What are Skills?
 
-Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, Claude Code can recognize when you're working on a marketing task and apply the right frameworks and best practices.
+Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.
 
 ## How Skills Work Together
 
@@ -78,9 +78,12 @@ See each skill's **Related Skills** section for the full dependency map.
 | [product-marketing-context](skills/product-marketing-context/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
 | [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
 | [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
+| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff... |
+| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts... |
 | [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
 | [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
 | [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
+| [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
 | [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
 <!-- SKILLS:END -->
 
@@ -101,7 +104,7 @@ npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
 npx skills add coreyhaines31/marketingskills --list
 ```
 
-This automatically installs to your `.claude/skills/` directory.
+This automatically installs to your `.agents/skills/` directory (and symlinks into `.claude/skills/` for Claude Code compatibility).
 
 ### Option 2: Claude Code Plugin
 
@@ -121,18 +124,18 @@ Clone the entire repo and copy the skills folder:
 
 ```bash
 git clone https://github.com/coreyhaines31/marketingskills.git
-cp -r marketingskills/skills/* .claude/skills/
+cp -r marketingskills/skills/* .agents/skills/
 ```
 
 ### Option 4: Git Submodule
 
 Add as a submodule for easy updates:
 
 ```bash
-git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills
+git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills
 ```
 
-Then reference skills from `.claude/marketingskills/skills/`.
+Then reference skills from `.agents/marketingskills/skills/`.
 
 ### Option 5: Fork and Customize
 
@@ -155,9 +158,20 @@ npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting
 npx skillkit install coreyhaines31/marketingskills --list
 ```
 
+## Upgrading from v1.0
+
+Skills now use `.agents/` instead of `.claude/` for the product marketing context file. Move your existing context file:
+
+```bash
+mkdir -p .agents
+mv .claude/product-marketing-context.md .agents/product-marketing-context.md
+```
+
+Skills will still check `.claude/` as a fallback, so nothing breaks if you don't.
+
 ## Usage
 
-Once installed, just ask Claude Code to help with marketing tasks:
+Once installed, just ask your agent to help with marketing tasks:
 
 ```
 "Help me optimize this landing page for conversions"
@@ -202,6 +216,7 @@ You can also invoke skills directly:
 - `seo-audit` - Technical and on-page SEO
 - `ai-seo` - AI search optimization (AEO, GEO, LLMO)
 - `programmatic-seo` - Scaled page generation
+- `site-architecture` - Page hierarchy, navigation, URL structure
 - `competitor-alternatives` - Comparison and alternative pages
 - `schema-markup` - Structured data
 
@@ -227,6 +242,10 @@ You can also invoke skills directly:
 - `launch-strategy` - Product launches and announcements
 - `pricing-strategy` - Pricing, packaging, and monetization
 
+### Sales & RevOps
+- `revops` - Lead lifecycle, scoring, routing, pipeline management
+- `sales-enablement` - Sales decks, one-pagers, objection docs, demo scripts
+
 ## Contributing
 
 Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

VERSIONS.md

@@ -4,38 +4,54 @@ Current versions of all skills. Agents can compare against local versions to che
 
 | Skill | Version | Last Updated |
 |-------|---------|--------------|
-| ab-test-setup | 1.0.0 | 2026-01-27 |
-| ad-creative | 1.0.0 | 2026-02-17 |
-| ai-seo | 1.0.0 | 2026-02-18 |
-| analytics-tracking | 1.0.0 | 2026-01-27 |
-| churn-prevention | 1.0.0 | 2026-02-18 |
-| cold-email | 1.0.0 | 2026-02-14 |
-| competitor-alternatives | 1.0.0 | 2026-01-27 |
-| content-strategy | 1.0.0 | 2026-01-27 |
-| copy-editing | 1.0.0 | 2026-01-27 |
-| copywriting | 1.0.0 | 2026-01-27 |
-| email-sequence | 1.0.0 | 2026-01-27 |
-| form-cro | 1.0.0 | 2026-01-27 |
-| free-tool-strategy | 1.0.0 | 2026-01-27 |
-| launch-strategy | 1.0.0 | 2026-01-27 |
-| marketing-ideas | 1.0.0 | 2026-01-27 |
-| marketing-psychology | 1.0.0 | 2026-01-27 |
-| onboarding-cro | 1.0.0 | 2026-01-27 |
-| page-cro | 1.0.0 | 2026-01-27 |
-| paid-ads | 1.0.0 | 2026-01-27 |
-| paywall-upgrade-cro | 1.0.0 | 2026-01-27 |
-| popup-cro | 1.0.0 | 2026-01-27 |
-| pricing-strategy | 1.0.0 | 2026-01-27 |
-| product-marketing-context | 1.0.0 | 2026-01-27 |
-| programmatic-seo | 1.0.0 | 2026-01-27 |
-| referral-program | 1.0.0 | 2026-01-27 |
-| schema-markup | 1.0.0 | 2026-01-27 |
-| seo-audit | 1.0.0 | 2026-01-27 |
-| signup-flow-cro | 1.0.0 | 2026-01-27 |
-| social-content | 1.0.0 | 2026-01-27 |
+| ab-test-setup | 1.1.0 | 2026-02-27 |
+| ad-creative | 1.1.0 | 2026-02-27 |
+| ai-seo | 1.1.0 | 2026-02-27 |
+| analytics-tracking | 1.1.0 | 2026-02-27 |
+| churn-prevention | 1.1.0 | 2026-02-27 |
+| cold-email | 1.1.0 | 2026-02-27 |
+| competitor-alternatives | 1.1.0 | 2026-02-27 |
+| content-strategy | 1.1.0 | 2026-02-27 |
+| copy-editing | 1.1.0 | 2026-02-27 |
+| copywriting | 1.1.0 | 2026-02-27 |
+| email-sequence | 1.1.0 | 2026-02-27 |
+| form-cro | 1.1.0 | 2026-02-27 |
+| free-tool-strategy | 1.1.0 | 2026-02-27 |
+| launch-strategy | 1.1.0 | 2026-02-27 |
+| marketing-ideas | 1.1.0 | 2026-02-27 |
+| marketing-psychology | 1.1.0 | 2026-02-27 |
+| onboarding-cro | 1.1.0 | 2026-02-27 |
+| page-cro | 1.1.0 | 2026-02-27 |
+| paid-ads | 1.1.0 | 2026-02-27 |
+| paywall-upgrade-cro | 1.1.0 | 2026-02-27 |
+| popup-cro | 1.1.0 | 2026-02-27 |
+| pricing-strategy | 1.1.0 | 2026-02-27 |
+| product-marketing-context | 1.1.0 | 2026-02-27 |
+| programmatic-seo | 1.1.0 | 2026-02-27 |
+| referral-program | 1.1.0 | 2026-02-27 |
+| revops | 1.1.0 | 2026-02-27 |
+| sales-enablement | 1.1.0 | 2026-02-27 |
+| schema-markup | 1.1.0 | 2026-02-27 |
+| seo-audit | 1.1.0 | 2026-02-27 |
+| signup-flow-cro | 1.1.0 | 2026-02-27 |
+| site-architecture | 1.1.0 | 2026-02-27 |
+| social-content | 1.1.0 | 2026-02-27 |
 
 ## Recent Changes
 
+### 2026-02-27
+- Migrated context path from `.claude/` to `.agents/` for agent-agnostic compatibility
+- All skills now check `.agents/product-marketing-context.md` first, with `.claude/` fallback for older setups
+- Updated install paths in README to reference `.agents/skills/`
+- Bumped all 32 skills from 1.0.0 → 1.1.0
+
+### 2026-02-22
+- Added `revops` skill for revenue operations, lead lifecycle, scoring, routing, pipeline management, and CRM automation
+- Added `sales-enablement` skill for sales decks, one-pagers, objection handling, demo scripts, and sales playbooks
+
+### 2026-02-21
+- Added `site-architecture` skill for website structure planning, page hierarchy, navigation design, URL structure, and internal linking strategy
+
 ### 2026-02-18
 - Added `ai-seo` skill for AI search optimization (AEO, GEO, LLMO, AI Overviews)
 - Moved AEO/GEO content patterns from `seo-audit` references to `ai-seo` skill

skills/ab-test-setup/SKILL.md

@@ -2,7 +2,7 @@
 name: ab-test-setup
 description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
 metadata:
-  version: 1.0.0
+  version: 1.1.0
 ---
 
 # A/B Test Setup
@@ -12,7 +12,7 @@ You are an expert in experimentation and A/B testing. Your goal is to help desig
 ## Initial Assessment
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Before designing a test, understand:
 

skills/ad-creative/SKILL.md

@@ -2,7 +2,7 @@
 name: ad-creative
 description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting."
 metadata:
-  version: 1.0.0
+  version: 1.1.0
 ---
 
 # Ad Creative
@@ -12,7 +12,7 @@ You are an expert performance creative strategist. Your goal is to generate high
 ## Before Starting
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Gather this context (ask if not provided):
 

skills/ai-seo/SKILL.md

@@ -2,7 +2,7 @@
 name: ai-seo
 description: "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup."
 metadata:
-  version: 1.0.0
+  version: 1.1.0
 ---
 
 # AI SEO
@@ -12,7 +12,7 @@ You are an expert in AI search optimization — the practice of making content d
 ## Before Starting
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Gather this context (ask if not provided):
 

skills/analytics-tracking/SKILL.md

@@ -2,7 +2,7 @@
 name: analytics-tracking
 description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
 metadata:
-  version: 1.0.0
+  version: 1.1.0
 ---
 
 # Analytics Tracking
@@ -12,7 +12,7 @@ You are an expert in analytics implementation and measurement. Your goal is to h
 ## Initial Assessment
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Before implementing tracking, understand:
 
@@ -306,3 +306,4 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key analy
 - **ab-test-setup**: For experiment tracking
 - **seo-audit**: For organic traffic analysis
 - **page-cro**: For conversion optimization (uses this data)
+- **revops**: For pipeline metrics, CRM tracking, and revenue attribution

skills/churn-prevention/SKILL.md

@@ -2,7 +2,7 @@
 name: churn-prevention
 description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro."
 metadata:
-  version: 1.0.0
+  version: 1.1.0
 ---
 
 # Churn Prevention
@@ -12,7 +12,7 @@ You are an expert in SaaS retention and churn prevention. Your goal is to help r
 ## Before Starting
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Gather this context (ask if not provided):
 

skills/cold-email/SKILL.md

@@ -1,6 +1,8 @@
 ---
 name: cold-email
 description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
+metadata:
+  version: 1.1.0
 ---
 
 # Cold Email Writing
@@ -10,7 +12,7 @@ You are an expert cold email writer. Your goal is to write emails that sound lik
 ## Before Writing
 
 **Check for product marketing context first:**
-If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
 
 Understand the situation (ask if not provided):
 
@@ -153,3 +155,4 @@ Use this data to inform your writing — not as a checklist to satisfy.
 - **email-sequence**: For lifecycle/nurture email sequences (not cold outreach)
 - **social-content**: For LinkedIn and social posts
 - **product-marketing-context**: For establishing foundational positioning
+- **revops**: For lead scoring, routing, and pipeline management